Here in the western world we love the bright, the shiny and the new. And nowhere is this truer than in the electronics world where tablets, TV’s, laptops, and game consuls dominate Christmas lists and Birthday wishes.
Has FMCG gone digital?
Anyone who has ever worked in the retail sector will know the term FMCG, which stands for Fast Moving Consumer Goods. Traditionally this has been used to represent products which consumers buy, use and replace very quickly. Items such as food, toiletries, beverages and medicines are considered to be FMCG.
But it seems that in recent years the digital world is catching up. Well, maybe people don’t buy a new TV as often as they buy a loaf of bread, but people are certainly changing their technology quicker than they used to.
In a recent survey, 15% of people said they replaced their TV every two years, 40% said every three to four years and 5% said they hadn’t changed their TV in over ten years. And if the smart phone, tablet and laptop trends are anything to go by, these timescales are only getting shorter.
The question that arises then is how are the manufacturers managing to keep up with the demand? Well in actual fact, that is the wrong question, because it is more likely that the manufacturers are driving the marketplace. Clever advertising and selling the concept of advancement rather than the products themselves seems to be winning over the general public.
It’s the retailers that are left with the stock surplus problem!
As with any other products sold online or on the High Street, no matter how good the research is, it is hard to predict exactly what will sell in the stores. This means that retailers tend to order more than they need, just in case it happens to be the next big thing and everybody wants one. To be fair, most of the time the people who order these products are very good and are able to get a pretty accurate idea of what is required to keep everyone happy.
However, on the odd occasion that they get it wrong, the surplus can cause a bit of a problem sat in a warehouse or storeroom, gathering dust or waiting to be called into play. After a while the replacement model arrives and 40% of the people want something new.
Enter the auction experts… saving space, moving surplus and delighting two lots of customers
If you examine the statistics I gave you earlier you will notice that there are 40% unaccounted for. These are the people who keep their TVs for slightly longer and are slightly less interested in ‘the latest thing’. They are content with new, original boxed, reasonably up to date, and most of all ‘a real bargain’. Many of those people will visit an auction saleroom.
Of course, picking up a great value TV or other piece of tech is not exclusively the domain of the five to eight year people. Our doors are open to resellers and traders who want to help clear the ‘fabulously last year’ surplus.