We like to think of ourselves as the newest version of the oldest business in the world. Right back to the pre-currency days of bartering, buyers and sellers would haggle and trade, and the highest bid usually won the day.
In more recent centuries, auction houses were set up and various forms of the art were adopted all over the world: Dutch, sealed-bid, reverse and highest bid versions were among the most popular.
With the emergence of the internet the inevitable online auction took shape: bidding sites such as eBay and Gumtree cemented their brands and others have followed suit. Most traditional salerooms were unable to resist the pull and formed links with bidding sites such as i-Bidder and BidSpotter to offer a service to their customers.
Haddon & James has captured its niche position in the market as the specialist online auction site for wholesale clearance and bankrupt stock.